Rocktape are launching a new marketing campaign tomorrow associated with the London Olympics on Perth radio station Mix94.5. Some people have suggested the London Olympics might be referred to as the “Rainbow Games” given the amount of coloured tape the athletes are expected to be wearing.
The campaign will run for three weeks and we will have two adverts featuring throughout the day and night.
We will be working closely with the team on “The Big Couch”, consisting of Kymba Cahill, Dean Clairs and Shane McFarlane. The Big Couch are on air from 4-7pm weekdays and we will be sponsoring their “Show us your Sports Injury” segment. People will be asked to send in pictures of their sports injuries and have the chance to win some fantastic prizes.
Attached is a sneak preview of the two 30 seconds adverts for our Rocktape fans to enjoy before everyone else. Let us know what you think.