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Rocktape today announced a strategic supply agreement with the Rabobank Professional Cycling Team to become the Official Kinesiology Tape Supplier for 2011.

Rocktape activates the nervous and circulatory systems and is used by cyclists to shorten rehabilitation times from injury, improve endurance and assist recovery.

“We are delighted to have formed a partnership with Rocktape” said Harold Knebel, General Manager for the Rabobank Cycling Team.  “Rocktape is an innovative and quality product which fits perfectly with Rabobank’s image as a market leader in the cycling and financial world.”

“Our medical team and athletes have successfully trialed Rocktape and have found the adhesive qualities able to withstand the extreme conditions our cyclists compete in,” said Dion van Bommel Team Doctor for the Rabobank Cycling Team.  “We believe Rocktape will play a significant role in our ability to keep our cyclists performing at the highest level throughout the demanding season.”

“Rabobank are one of the most well known UCI Pro Tour teams in the peloton and will compete in their 28th consecutive Tour de France in 2011.  The Tour de France is arguably the toughest endurance event in the world and we are honored that Rabobank have chosen Rocktape to assist them in the Tour de France and throughout their 2011 season,” commented Tony Stahl, Commercial Manager of Rocktape Australia.  “The Rabobank team has two very accomplished Australian riders in Graeme Brown and Michael Mathews and we look forward to the opportunity of working with these guys to assist in increasing Rocktape’s profile in Australia.

As part of the agreement Rocktape will develop and supply custom designed Rocktape in the Rabobank’s team colours, and this will be available for sale through Rocktape’s retailers in time for the 2011 Tour de France in July.